In a previous eye tracking study conducted by our Miratech team, we presented the most effective content for boosting ad visibility.
Now, in response to a number of questions about these results, we have published a tool online to help you compare ad visibility.
1st criteria: test the characters that appear in the ads
Define your characters according to two criteria:
2nd criteria: test ad layout
Define ad layout according to four criteria:
- the presence of text
- the presence of a face
- visual integration: the image colors blend in with the rest of the website (integrated) or clash completely (not integrated)
- density: the background of the ad is busy with lots of detail (dense) or, on the contrary, it is quite blurred and simple (not dense)
We at Miratech have made a tool available online so you can compare the impact of different criteria on ad visibility.
This tool compiles the results of an eye tracking study conducted by our teams. For a more detailed explanation on how this study was performed, download our white paper (in French only, for now.)