Behavior and opinions vary considerably depending on the country
Miratech is reviewing its previous studies on Google search results pages. Google ads get even more attention on smartphones!
Miratech measured the impact of age on performance when using the Web.
Miratech have conducted the first international eye tracking study to measure how men and women look at the photo of a sexy young woman.
Miratech has conducted a study to determine how web browsing differs between an iPad and a computer.
The Miratech team wanted to know how reading patterns differ between an iPad and a printed newspaper.
At Miratech, we are interested in the difference between reading on an iPad and a printed newspaper.
We have presented the most effective content for boosting ad visibility. Now, we publish a tool online to help you compare ad visibility
The most effective ads are those that show a sensual man, include text, and are well integrated with the web page
Web advertising attracts attention, and static ads are twice as effective as animated ads.
There are three factors that determine how a web page is viewed: design, content, and the goal of the user.
There are many theories out there about how web pages are read. Some are true, but only in very specific circumstances. Most are false. Here is a selection of the best known ones.
Ads on Google aren’t viewed in the order they appear. The second ad attracts more attention than the first!.
Miratech conducted an eye tracking study on a Google search page. The study brought to light new results that challenge some preconceptions about the rules of ranking.
On a web page, users only take the time to read 28% of the words at best. So how can you make sure information stands out? How can you encourage your visitors to read more?
Taking web conventions and the habits of your users into account when designing your site can improve its usability.
To help users understand forms and fill them out correctly, here are some guidelines for designing a simple and user-friendly interface.
To improve the clickability of elements on your web page, follow Fitts’ law!
On a screen, visuals are less noticed than text. Here are some tips for getting the most out of your visual elements.
Based on our experience here at Miratech, ten participants are enough to detect the majority of usability problems on a website.